White labeling a cloud fax service presents a powerful opportunity to drive profitability while enhancing your product suite. Reselling white label cloud fax as a reseller is something Managed Service Providers (MSP’s) do to drive more profitability among the services they sell. What other services do they sell?
Typically Unified Communications as a Service (UCaSS) Providers and Managed Service Providers (MSP)sell the following features:
- Business Phone Systems
- VOIP
- Business Messaging Systems
- Remote work suites
- Digital Forms
- Signatures
- Billing and Payment solutions
- Business Analytics
- Cloud Fax
However, knowing how to package a white label cloud fax offering into your overall go to market approach is essential to maximizing adoption and revenue. Follow these five steps to create a compelling and profitable cloud fax offering.
Step 1: Create Your List of Features (Beyond just white label cloud fax)
Integrating white label cloud fax into your services requires a clear understanding of your overall product suite. Begin by listing all the services and features you currently offer. Make sure you think about a simple value statement for each feature you list out. Also, what plan do each of these features sit inside of? Make sure to place that in Accessibility.
Step 2: Customer Data Collection
Before determining how to package cloud fax or any other feature, gather insights from your internal team and customers. Typically you should shoot for 5-10 internal team members and as least 20 customers. Rank each feature on a scale of 1 to 10 across four key dimensions:
- Adoption – How widely used is this feature among your customers?
- Sticky – Does this feature enhance customer retention?
- Unique – How differentiated is this feature in the market?
- Value – How much value does this feature deliver to customers?
Rate each of these on a scale of 1-10 with 1 being low and 10 being high. This step ensures your decision-making is backed by data rather than assumptions.
Step 3: Collate Your Data
With scores collected from internal teams and customers, calculate averages for each dimension. Then, derive two key metrics:
- Usage Intensity = (Adoption + Sticky)
- Willingness to Pay = (Unique + Value)
These metrics will help visualize the positioning of each feature and determine how they should be packaged.
Step 4: Plot Your Features
Use a 2×2 matrix to map features based on their Usage Intensity (X-axis) and Willingness to Pay (Y-axis). Your features will fall into one of four categories:
- ADDS – Low intensity, high willingness to pay; consider offering as optional add-ons.
- BADS – Low intensity, low willingness to pay; reassess if these should be part of your offering.
- HADS – High intensity, low willingness to pay; essential features for core packages.
- RADS – High intensity, high willingness to pay; premium features for top-tier plans
Step 5: Package Your White Label Cloud Fax Offering
Now that your features are categorized, strategically bundle them into marketable offerings.
- Core packages should focus on HADS, ensuring strong adoption and customer retention.
- Premium offerings should include RADS, justifying higher pricing.
- Add-ons should feature ADDS, allowing for customers to opt in to the right features
- BADS should be reevaluated or removed from consideration.
Take the Next Step
Understanding how to package white label cloud fax effectively is key to maximizing revenue and customer satisfaction. The next step is pricing and our partnership team has a model for you to input your pricing and output your profitability. Contact our partnership team and they will share with you a simple way to model your pricing!
If you are looking for the best partner in the industry, look no further than Documo. The New York Times rated Documo the top online faxing service.
Source: Huge credit and thank you to Pricing i/o and Marcos Rivera who we adapted this model from.
